Mkt 402 Exam

point 1 6 expose of 6 points Proactive determine suggests that _____. wait on Selected repartee a order develops strategies to maintain profitability in anticipation of a ever-changing trade overcompensate firmness of purpose a company develops strategies to maintain profitability in anticipation of a changing market Question 2 6 out of 6 points Which of the following is the simplest price bodily structure? retort Selected Answer price per unit indemnify Answer price per unit Question 3 6 out of 6 points ____ allows a company to vary its prices outside the scope of value and price according to explicit or cultural rules or protocols. Answer Selected Answer Pricing policy Correct Answer Pricing policy Question 4 6 out of 6 points Pricing that reflects market conditions is _____. Answer Selected Answer customer-driven determine Correct Answer customer-driven pricing Question 5 6 out of 6 points Price-cutting is one strategy of share-driven pricing to achieve sales objecti ves but _____. AnswerSelected Answer it doesnt nurture a long term market advantage unless competitors cannot match the price cut Correct Answer it doesnt sustain a long term market advantage unless competitors cannot match the price cut Question 6 6 out of 6 points Cost-plus pricing is effectively opposite of a discreet pricing strategy because _____. Answer Selected Answer it leads to overpricing in weak markets and underpricing in strong markets Correct Answer it leads to overpricing in weak markets and underpricing in strong marketsQuestion 7 6 out of 6 points _____ pricing suggests that prices should reflect the value a customer receives from a product or service. Answer Selected Answer Value-based Correct Answer Value-based Question 8 0 out of 6 points Marketing research is the key to creating fair value because _____. Answer Selected Answer it compares willingness-to-pay against the cost of producing the product Correct Answer it analyzes how much value different combinat ions of benefits could represent to cutomersQuestion 9 6 out of 6 points A company that is willing to be a smaller company in order to be profitable is employing the _____ principle of strategic pricing. Answer Selected Answer profit-driven Correct Answer profit-driven Question 10 6 out of 6 points A _____ company focuses pricing to increase revenue relative to other investments rather than as a comparison to competitors earnings. Answer Selected Answer profit-driven Correct Answer profit-driven